About Crisp
Crisp Momentum Inc. is a US-based global media company focused on IP monetization through innovative short form scripted video content. Crisp is pioneering innovation in the Duanju (short drama) industry.
Unlike existing short drama apps that lack content diversification and franchising potential, Crisp brings the concept of short form quality content to the next level.
By partnering with established studios and leveraging an extensive partner network, Crisp employs new approaches that unlock monetization opportunities far beyond industry standards. Content diversification and quality are at the forefront of Crisp's mission.
Focus on IP with franchise potential
To create long-lasting short form content that drives user recognition and retention rates, Crisp will primarily target IP with franchise potential, meaning possibilities for sequels, prequels and spinoffs with resulting merchandise and licensing revenue.
New monetization channels
Crisp will focus on user retention rather than user acquisition, offering flexible subscription pricing with tiered membership levels while expanding revenue streams through brand collaborations, product placement opportunities and merchandise distribution.
Expansion of content categories
Crisp will offer short form content labeled “Originals” in a variety of genres, from drama and horror to animation and documentary, significantly expanding its potential target audience.